Television ratings for NFL games are down but attendance is up...

But how do the franchises measure up in overall revenue and how valuable is our hometown team?

The Atlanta Falcons is fifteenth most valuable in the NFL with $2.475 billion, up 16% from last year.

Shiny new Mercedes-Benz stadium already has commitments for over $900 million in sponsorships.

Patrick Crosby goes 'By The Numbers' in overall stats above on BIZ.

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