The first half of 2017 has been full of new inventions. From fidget spinners to RompHims, new creations have been taking the Internet by storm.

And now, thanks to one more problem solver, there's the Ta-Ta towel.

The Ta-Ta Towel has been super popular on social media over the past few weeks, partially because of it’s risqué advertisements and practicality.

The towel lifts, separates, and keeps ladies' boosoms dry while completing daily tasks, like household chores, getting dressed for the day and lounging around. It has also been recommended for pregnant women and new mothers who chose to breast feed their babies.

Although there is no way to be sure of how long this trend will last, the Ta-Ta Towel certainly has the world talking, especially on social media.