ATLANTA -- As Breast Cancer Awareness Month comes to an end, so does a worldwide fund-raising campaign by Atlanta based Delta Air Lines.
Since starting the month-long program 11 years ago to support breast cancer research, Delta has raised more than $11 million.
From the ticket counters to the passenger cabins, Delta's worldwide workforce has targeted October with one goal--put Breast Cancer research at the top of the list.
The airline even has an international aircraft supporting breast cancer research and painted with the traditional pink.
It’s now flying to destinations around the globe.
Complementing that are flight attendants in pink uniforms and ground personnel also wearing pink.
Last year, the carrier raised more than $1.7 million from its own employees and passengers and, this year, the carrier hopes to top that.
Working through the Breast Cancer Research Foundation, the monies raised support 44 specialized research projects and seven full-time researchers on programs ranging from new treatments to better methods of detection.
Delta has traditionally kicked off the October Breast Cancer effort with a special flight from New York to Los Angeles with 140 of its own employees who are breast cancer survivors.
For Toni Wysong, a Delta captain and herself a breast cancer survivor - and a passenger on the special flight, the efforts put forward by her colleagues have a special meaning.
“We’re all coming from the same place," she said. "We are all members of this club that none of us signed up to be in, and just being here and being a survivor showing others that the path is hard but you too can do it.”
Joining Delta in the fund raising effort is Coca Cola, donating all monies from the sale of its Minute Maid pink lemonade in-flight and at Delta's Sky Clubs to the Breast Cancer Research Foundation.