MARIETTA, Ga. -- One day after the news broke that IKEA is opening a new store in Marietta, it's still blowing people's minds.

It's one of the top stories right now on 11Alive.com and our social media pages. But why do people love this furniture store so much?

It's an inexpensive furniture store that sells Swedish meatballs. It's a European original that's become an American icon. It has the cult following of a professional sports team - even a rock band.

And Marietta's the latest city here in Georgia to celebrate its arrival.

But why is it so popular? That's a question we're trying to answer.

"They have exactly what we needed," said one shopper.

"I don't know how to answer that," another said laughing. "I can tell you why I came here ... to get their recycled cardboard."

Others lauded the low price and the quality.

And how many stores have their own web series? IKEA Heights (parental discretion advised) is a 2009 soap opera spoof filmed inside an IKEA store in Burbank, California. And, no, store officials had no idea.

NBC's 30 Rock also shot part of an episode at an IKEA store. And nothing tops a song created by Jonathan Coulton simply called "IKEA".

Marietta's IKEA will be 300,000 square feet on the Franklin Gateway Corridor. The company said it will also create hundreds of jobs.

And, they claim it will be the single largest development in Marietta and Cobb County history.

  • Some interesting facts about the store with the cult following:
  • It's the third largest consumer of wood on the planet behind Home Depot and Lowe's
  • They sell approximately $2 billion worth of food a year. In fact, they sold 150 million meatballs in 2012.
  • The largest store is in Sweden and it's double the size of the upcoming Cobb location at 600,000 square feet.