ATLANTA, Ga – Atlanta United FC unveiled its home kit Tuesday night at The Tabernacle.
Team owner Arthur Blank and Atlanta Mayor Kasim Reed were on hand for the event, as well as other team executives and representatives from American Family Insurance, whose logo is displayed on the uniform.
The event ultimately broke a record for kit sales by an MLS expansion club.
“We are thrilled to finally be able to share this moment with our fans and unveil our inaugural kit,” said Atlanta United President Darren Eales. “As always our supporters showed extraordinary energy and passion at tonight’s event, and their response to the kit has been fantastic. The design elements of the kit align with the mission of the club, to deliver passion, inspiration, and world-class soccer to Atlanta. We ultimately arrived on a look that is iconic, bold and timeless.”
The event was hosted by MLSsoccer.com’s Susannah Collins and was streamed on 11 Alive's website and Facebook page.
Representing Atlanta United alongside Eales was owner Arthur Blank, head coach Gerardo ‘Tata’ Martino, technical director Carlos Bocanegra and players Chris McCann, Hector ‘Tito’ Villalba and Andrew Carleton.
The kit features Atlanta United’s core colors: black, victory red and gold.
The primary kit is a v-neck, and is made with the adidas AdiZero jersey technology, making it the lightest soccer kit on the market.
The back neck features the Atlanta United Inaugural 2017 logo. Player names and numbers are gold.
Completing the kit, the shorts are black accented with metallic gold stripes, also featuring the high contrast team logo, and the socks are black accented with a gold Atlanta United wordmark across the front.
The MLS expansion team will play in Georgia Tech's 55,000-seat Bobby Dodd Stadium as a temporary home until the new, retractable-roof Mercedes Benz Stadium opens next summer.
Atlanta United has sold more than 22,000 season tickets.
The MLS schedule is expected to be unveiled in January.