A new activewear brand opening in Atlanta called Moshyn will deliver one-for-one donations to help children in need.

For every item purchased, Moshyn will donate a new gym outfit, including shirt, shorts and socks to a deserving child in the community through its non-profit arm, Youth In Moshyn.

A new activewear brand opening in Atlanta called Moshyn will deliver one-for-one donations to help children in need.

“There are a lot of brands doing great things for children across the globe, such as TOMS and Bombas, that have been great inspirations for us. We have found there’s a significant need among American children from families below the poverty line for quality activewear that they are proud to wear, encouraging their overall wellness and promoting an active lifestyle,” says Mathew Moore, founder of Moshyn. “We are dedicated to helping these children, and that passion has led us to creating Moshyn. Lisa and I could not be more thrilled to officially launch this company and make an impact on children’s lives across the country.”

Children who are outfitted by Moshyn also receive a small gift to pass on to someone in their lives, enabling and empowering them to pay-it-forward.

The first organization Moshyn will be supporting through its sales is Children’s Restoration Network, a non-profit agency that serves homeless children and mothers in Atlanta.

“Children’s Restoration Network, works with shelters and group homes that house over 3,500 homeless children each night providing a wide range of direct service programs for both the children and mothers to help them on the path to breaking the cycle of homelessness,” says Cliff Kinsey, co-founder and CEO of Children’s Restoration Network. “We are incredibly grateful to Mathew and Lisa for supporting our children and affording them with the priceless opportunity to be more confident and active through wearing their new gym outfits.”

The initial Moshyn collection includes custom designed, eco-friendly t-shirts and tank tops.

Along with its online offerings, Moshyn also serves corporations, colleges, non-profits and schools, teaming up with the organizations to create custom activewear for partnerships, events, fundraisers and more.

Inspiration for the brand came from Mathew’s adoptive mother, Merlanne Wood, a teacher who noticed some of her children could not participate in gym class due to the lack of proper athletic attire.

Mrs. Wood would use her own resources to buy food and clothing for students in need and personally delivered the items.