Breast Cancer Awareness Month might be over, but for those diagnosed with the disease, the battle continues well beyond one month a year. Every day in Metro Atlanta, seven women are diagnosed with breast cancer, and one will die. This must change. This year, Susan G. Komen of Greater Atlanta has set the bold aim to reduce breast cancer mortality rates for African American women in metro Atlanta by 25 percent in the next 5 years, and the organization depends on its partnerships within the community to help make this goal a reality.

In order to achieve this goal, we first must reduce the barriers to quality care through increased funding of free screenings, transporation and general access. Second, we must focus on education for African Americans to learn and understand the importance of breast cancer scrennings. Third, more dollars need to be invested into aggressive and incurable breast cancers, like those that often affect African American women.

With this new goal in mind, Komen is excited that Kroger has decided to continue their yearly October matching program through Georgia Gives Day on November 17, 2016. Kroger will match every dollar (up to $10,000) donated to the fight against breast cancer.

Georgia Gives Day is about coming together and giving back to the causes that matter most in our communities, and has raised $9.3 million since its inception in 2012. You can learn more about Georgia Gives Day and how to give back here.

By donating to Komen Atlanta, you’re choosing to the make most impact at the local level. Your dollar goes to funding live saving screenings, education and the research needed to eradicate breast cancer for good. Learn more about the specific needs within the metro Atlanta community, and the allocation of donation dollars here.

Be More Than Pink this November by shopping at Kroger or donating here before November 17!