The company behind concessions at this year's Rose Bowl is lifting the curtain on what it takes to fee more than 90,000 fans in the New Year's Day annual game.

SodexoMAGIC is a partnership between Magic Johnson Enterprises and Sodexo, a food services and facilities management company.

SodexoMAGIC expects to sell:

  • 65,000 bottles and cups of beer
  • 18,000 bottles of water
  • 18,000 hot dogs, including 1,500 Granddaddy Dogs
  • 15,000 souvenir cups with team logos
  • 7,500 big pretzels
  • 4,700 nachos, including 1200 Farm to Fan Nachos

When it comes to burgers, the company has also created its own Georgia vs Oklahoma contest.

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Both burgers feature a half-pound burger, but the Oklahoma burger features American cheese, crispy onions, and BBQ pulled pork, while the Georgia burger is topped with pimento cheese, fried green tomatoes and grilled onions.

Both burgers feature a half-pound burger, but the Oklahoma burger features American cheese, crispy onions, and BBQ pulled pork, while the Georgia burger is topped with pimento cheese, fried green tomatoes and grilled onions. Image Sodexo

Another specialty item is the Granddaddy Dog, featuring a quarter-pound hot dog topped with mac-n-cheese, pulled pork, bacon and barbecue sauce.

The Granddaddy Dog features a quarter-pound hot dog topped with mac-n-cheese, pulled pork, bacon and barbecue sauce. Image Sodexo

Another specialty item is the Granddaddy Dog, featuring a quarter-pound hot dog topped with mac-n-cheese, pulled pork, bacon and barbecue sauce.

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