First Matt. Now Julio.

Just a couple of days before the Atlanta Falcons face the New England Patriots in a rematch of Super Bowl LI, Bose released a new ad featuring Falcons receiver Julio Jones.

In the ad, Jones is watching the Super Bowl while running on the treadmill. He increases his speed as he watches the Falcons' eventual collapse. It then transitions into Jones continuing to work out. The ad is advertising new wireless headphones.

It's similar to quarterback Matt Ryan's Gatorade commercial that recreated the moment Ryan was walking off the field in the Super Bowl before showing him working out. The ad says the key to victory is defeat.

Read: Why Matt Ryan agreed to recreate Super Bowl loss in Gatorade commercial

Here's the new ad: