Singing app featured at SXSW

LOS ANGELES - Matt Serletic isn't leaving anything to chance.

He's bringing his new Zya app to the South by Southwest festival in Austin, making the rounds and spreading the word. And if anyone misses him, that's fine, he's got a truck that will be running through town as well.

"South by Southwest is the place to get noticed," he says. "It's more focused and condensed" than other shows.

His app marries gaming and music to put together an experience that lets folks make music by singing lines into the microphone of an iPad or iPhone. Zya then uses autotune technology to get it in key, and transforms the notes into a melody played by computerized guitars and pianos.

Characters in the app sing along as well, but the big twist is mashups.

You take your creation and marry it with well-known songs like Cyndi Lauper's Girls Just Want to Have Fun, Lady Gaga's Poker Face and Robin Thicke's Blurred Lines.

The app is free, and available so far just on the Apple platform, but the songs cost $2.99 a piece.

"This is a fun and easy way to make music, even for people who don't know how to make music," Serletic says.

Serletic, the co-founder and CEO of Music Mastermind is a songwriter and producer, (Carlos Santana's Smooth) and the former CEO of Virgin Records.


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