Executive Profiles Week of October 23

WNBA President Lisa Borders talks about boosting a women's sports franchise and brand.

Lisa Borders is an executive with decades of experience leading metro Atlanta organizations.  She has worked in the areas of healthcare, real estate, corporate fundraising and city government. 

As the current president of the Women’s Basketball Association, her task is to expand the brand into new areas of growth.  

Here she discusses her wide-ranging career, her historical ties to Atlanta and making the most of opportunities as each came. 


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