Ad exec who made M&Ms human to visit Creative Circus

ATLANTA -- The advertising executive who made M&Ms human will talk about her craft at the Creative Circus on Friday, September 5.

Susan Credle is one of the top female creatives in the country as Chief Creative Officer at Leo Burnett. She's also widely considered to be the real-life inspiration for the "Mad Men" character Peggy Olson.

"The best reason to bring Susan to the Circus is that she is a very talented writer and Creative Director who has had great success over a lot of years," said Creative Circus Executive Director Dave Haan. "In addition, she is a great presenter who commands a room, and we like our students to see how important it is to present your ideas well."

The event will be similar to "Inside the Actor's Studio" for young creatives and other business leaders. The event is free and open to the public. It will run from 1:30 to 2:30 p.m. at 812 Lambert Dr NE in Atlanta.

Credle spent 24 years at BBDO in New York, starting at the absolute bottom.

"There are not nearly enough women in senior creative positions. Susan is the head creative for one of the largest agencies in the U.S. She is important for that reason alone, but beyond that, she is extremely good at what she does, and sets a great standard for those that will follow," Haan said. "We will see a lot more women in key creative roles, partly because of Susan's success."

Fifty-three percent of students at Creative Circus are female.

"They are getting great jobs today, with few restrictions on how high they can rise if they display great talent," Haan added.


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