Coke launches LeBron James' Sprite 6 Mix

ATLANTA -- NBA superstar LeBron James has put his spin on The Coca-Cola Co.'s Sprite.

The limited edition "Sprite 6 Mix" by LeBron James combines the taste of traditional Sprite with a cherry and orange flavor, Atlanta-based Coca-Cola said.

The packaging features a custom logo sporting James' name and jersey number, and his initials appear on the background of the label. It also features a custom "6" with a crown integrated to represent James' most popular nickname -- "King James."

The product hits U.S. store shelves in mid-March and will be available in 20-ounce bottles and 19.2-ounce cans.


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