March Madness ramps up coverage... and wasted work hours

This year, March Madness gets even crazier whether you watch at home, work or on the go.

Again, all 67 games of the NCAA men's college basketball tournament will be broadcast live on TV on CBS, TNT, TBS and truTV. But there will be a Final Four twist: each of the two semifinal games will have three broadcast feeds.

$1 Million promised for perfect NCAA men's bracket

This year Saturday's Final Four match-ups are on TBS for the first time.

Last year, demand for NCAA March Madness Live online, mobile and portable more than doubled -- up 168% over 2012 -- with 49 million live video streams of tournament games and more than 14 million hours of live video consumed.

A survey from RetailMeNot shows the extra options are in high demand. Their poll asked how they planned to catch their favorite basketball teams during the work day:

  • 27% watch the March Madness games from work and 4 in 10 will be streaming games from their work computers
  • 11% would call in sick to work to watch games
  • 20% of men would go to a bar at lunch during the workday to watch the games

Phone carriers could see a rise in data streams. 41% of those watching at work say they'll use their smartphones to do it. Thirty-eight percent will use tablets.

Among those who choose a favorite team during March Madness:

  • 41% would watch every game their favorite team plays in if they make it to the NCAA Sweet Sixteen
  • Among those willing to spend money on March Madness-related expenses, 50% are willing to spend at least $100

When asked how fans will spend their March Madness dollars:

  • 65% clothing
  • 37% accessories
  • 27% kitchen or bar items
  • 26% posters or flags
  • 25% home decor
  • 25% auto accessories
Will you be watching March Madness games this year? Will you watch at work?


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