Recession Sparks Entrepreneurial Spirit in Moms

6:27 PM, Mar 12, 2009   |    comments
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ATLANTA -- When the going gets tough, the tough go into business. 

Monica Tempel and Donna Bruckner are two East Cobb moms with school age children. Both have had to make family cutbacks because of the recession, so they recently decided to make the transition from volunteers to entrepreneurs. The women turned what was once a neighborhood preschool fundraiser into a consignment corporation called Green With Envy Kids. 

Their twice yearly sale features only high end labels. "I wanted to change the sale a little from the plethora of other consignment sales by bringing it upscale, not taking lower brand items," said Tempel as they prepared for the twice yearly sale at East Lake Shopping Center in Marietta.   "She had consignment experience, and I had business experience," said Bruckner, a Social Worker. 

They formed a corporation and got down to business. "We had to get all kinds of permits and we had to get a business license," explained Tempel. 

They acquired space in a vacant storefront in a strip mall but did run in to some pitfalls as they prepared for their first sale.
"We were not allowed to put signs up on the front of the building or in to the ground. We've had to come up with creative ideas. We're posting fliers on our cars and we had a beautiful banner made. We couldn't put it on the building so we have it on Monica's car facing the street," said Bruckner. 

And new federal safety regulations led to more expenses for entrepreneurial team. "We had to find a lead tester so that bit into our income a bit as well and he's going to be scanning everything. If it has too much lead it will go back to the consignor," said Bruckner. 

The moms who bring in clothing for this weekend's sale will get 70 percent of the proceeds. Bruckner said she and her partner hope to clear 10 to 12 thousand dollars. "This is my way of trying to help. I can make some money while still being able to manage my kids when they come home from school and that's really important to me," she said.

The women say not only are they making money, they're having a lot of fun doing it and will likely continue their sales even after the economy recovers.  

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