ATLANTA -- While the stores are trying to bring more people out, one Georgia nonprofit is encouraging a slightly different option.
"Every mile you're not driving alone takes out a pound of pollution from the air we breathe," said Brian Carr of the Clean Air Campaign, which is asking people to turn Black Friday into what they're calling Blue Friday.
"It would make just as much sense to carpool, or to ride transit to the mall where it's available," Carr said. "Simply plan out your routes far enough in advance so that you're not backtracking over some crowded intersections."
The goal is to reduce the number of cars on the road, a long-term effort undertaken by the Clean Air Campaign.
"Our real hope, is that it'll carry over past Black Friday and that people will start doing this going to and from work each day," Carr said.
In the meantime, they'll seek small victories as they attempt to change the palette.
"There are only a certain number of parking spaces available at the mall," Carr said. "If some of them are empty throughout the day, that would be a victory."