ATLANTA -- Thanksgiving just got shorter and Black Friday got longer for a lot of holiday shoppers.
Walmart has announced it is joining Toys R' Us and starting Black Friday early. Walmart specials will begin at 10 p.m. Thanksgiving night. Toys R' Us will open at 9 p.m.
Quincy Springs, who manages the Walmart on Howell Mill Road, said the new holiday hours are in response to customer demand. "They expressed to us that they'd rather stay up late than get up early."
To view Walmart's full Black Friday ad, click here.
Walmart's toy sale begins at 10 p.m. with items like children's Ride On Toys for $99 and DVDs for $1.96. An electronics sale will begin at midnight, and a second electronics sale will be held at 8 a.m. Featured items wil include a 32 inch Emerson TV for $188, Blu-Ray players for $49, a Kodak 14 megapixel digital camera for $49, and a 42-inch 3D television for $598. Walmart also promises lots of online deals Thanksgiving day.
Is this all this too much, too early? Shoppers in Atlanta Thursday had mixed reactions.
"I think it's a good idea. You are already up," said Atlanta resident John Crow.
Lindsay Goldman said, "I think Thanksgiving is more about relaxing. It's not that much about beating the lines."
"More hours for the employees is not too fun for them," said Miles Davis, who said he previously worked at Best Buy.
11Alive is planning a special newscast to help shoppers get ready for Black Friday and find the best deals throughout the holiday season.
Watch at 11 p.m. on Wednesday, Nov. 16 for Exclusive Deals for 11Alive Viewers.
For more money saving tips and great deals follow @Valuesval on Twitter.