ATLANTA -- The price of regular unleaded gasoline in Atlanta could reach as high as $4.60 per gallon by Memorial Day, according to GasBuddy.com.
FIND CHEAP GAS | Atlanta Gas Prices
The site predicts costs in the coming months in 250 locations across the U.S. and Canada.
But Wes Moss, Chief Investment Strategist at Capitol Investment Advisors, told 11Alive News that he expects "demand destruction" will keep prices from going too high.
"Oil prices and gasoline prices have what's called demand destruction," Moss said. "You get above $4 per gallon of gas, and people figure out how to use less. So, there's almost a self-correcting mechanism when it comes to oil and gasoline."
"If we go above $4 for gas, demand goes down and prices follow," he added. "Unfortunately, it will probably be because the economy has slowed down
Moss said he wouldn't be surprised by a more moderate price hike.