"Chevy Happy Grad" was the winning entry in Chevrolet's Route 66 Super Bowl ad contest (Chevrolet)
ATLANTA (WXIA) - General Motors, keeping up with a long-running tradition, has confirmed that they have five ad slots in the Super Bowl XLVI broadcast next weekend.
The winning contest entry from Chevrolet's Route 66 Super Bowl ad contest, "Chevy Happy Grad," will be shown during the game. The ad, submitted by 26-year-old Zach Borst from Long Island, beat out dozens of ads submitted for consideration in the contest.
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The ad features a graduate who thinks his parents have gotten him a brand new Chevy Camaro convertible. The ad racked up more than 32 million total online views between December 22 and January 14.
Borst said it was shot on location near his home on Long Island on a day where the weather only afforded him four hours to get the job done.
"My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me," Borst said. "Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn't want a Camaro as a graduation gift?"
Chevrolet has other Route 66 contest entries available for viewing on the Chevrolet YouTube channel.
Another of the five GM ad slots has already been confirmed to be going to a Cadillac ATS spot, promoting the new luxury sedan that was officially unveiled on January 8. The new model goes on sale later this year as a 2013 vehicle.
One of the remaining GM slots may, according word from GM Chief Marketing Officer Joel Ewanick in a report in industry blog Jalopnik, go to Chevrolet's tear-jerker ad from November that shows two sons getting their dad's 1965 Chevrolet Impala back after he sold it 20 years ago.