MARIETTA, Ga. (WXIA) -- When you think of the finest restaurants in Metro Atlanta you don't often think of shopping malls. But times and tastes are dramatically changing.
Sandwiched in the corner of the Merchants Walk Shopping Center, opposite two department stores is a unique place to eat in a very unique spot -- Seed Kitchen and Bar.
It sits, almost out of sight in one of Marietta's busiest malls. The restaurant is ultra modern, ultra cool, and with prices that undercut the hottest spots in Buckhead.
"It's like a little island in the middle of all this stuff that's going on, where all of a sudden you can sit down and relax. I love it," said customer Carmen Lerma.
The irony is that the chef and owner, Doug Turbush, along with many of his staffers come from Blue Pointe, one of the hottest restaurants in Buckhead that recently closed.
"It was a huge risk but something that I have been wanting to do for a long time. I've lived in East Cobb for 12 years and obviously I knew there was a market here. I didn't know it was this ripe but it's been an awesome ride," Turbush said.
A key component for Seed is pricing.
"It was one of the most important components of our concept, keeping our pricing very reasonable. We do that by purchasing ingredients that are cost effective and by using local farms and local purveyors and getting some good prices," he said.
Turbush says it is all about fresh fruits and vegetables coming from local farms and by supervising everything that comes out of his kitchen.
Whether its herb grilled chicken and arugula that spills off the plate at lunchtime for $12, or the veal and wild mushroom meat loaf that's a dinner hit at $19, or the North Carolina flounder also at $19, customers come once and are hooked.
"The fact that is we are eating delightfully as if we were in Buckhead, and why not, Marietta's got it," Lerma said.
"I've been coming here since they opened up the first day. This is like a Buckhead style restaurant in Cobb," said customer Steven Mintz.
If you want to come to Seed on a Saturday night, book two weeks ahead. Weekday nights, at least the day before.