Hairstyling pioneer Vidal Sassoon dies at 84 in LA

12:33 PM, May 10, 2012   |    comments
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Hairstylist Vidal Sassoon attends the 'Vidal Sassoon: The Movie' event at Barnes & Noble on September 6, 2011 in Santa Monica, California. Sassoon died on May 9 at the age of 84. (David Livingston/Getty Images)

LOS ANGELES -- Celebrity hairstylist Vidal Sassoon, whose 1960s wash-and-wear cuts freed women from endless teasing and hairspray, has died. He was 84.

Los Angeles police spokesman Kevin Maiberger says officers went to Sassoon's home Wednesday morning and determined he was dead of natural causes. Sassoon's family was present.

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The London-born Sassoon's creative, geometric cuts required little styling. They were an integral part of the look of Mary Quant, the superstar British fashion designer who popularized the miniskirt.

The easy-maintenance cuts also fit right in with the fledgling women's liberation movement.

Sassoon developed a popular line of shampoos and styling products bearing his name. His slogan was "If you don't look good, we don't look good."

(Associated Press)

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