Chick-fil-A prepares for gay rights protests on Friday.
DECATUR, Ga. -- Atlanta-based Chick-fil-A was prepared for same-sex "kiss-ins" by gay rights groups across the country Friday.
Marci Alt and her family planned a demonstration at the Decatur Chick-fil-A from noon to 2 p.m.
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Alt and her partner have started an online petition to invite Chick-fil-A president Dan Cathy to sit down with her family for dinner. Their online petition calls on Cathy to meet with the family and "discuss the hardships many gay families face because they are denied the chance to marry."
Cathy riled the gay community with a recent interview with the Baptist Press, where he said the company is "guilty as charged" for backing the Biblical definition of a family.
"They need to welcome anyone who comes in," said Tony Wilbert, a former business reporter who now runs Wilbert Public Relations.
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Wilbert said Chick-fil-A needs to avoid conflicts with protestors. He also said the company should do a better job of controlling the message.
"In a crisis, you have to communicate," he said, while pointing out that Cathy's Twitter account has been quiet for the past two weeks.
Wilbert said the company will take a hit in the short-term. But he points out the overwhelming response to Wednesday's "Chick-fil-A Appreciation Day" is a clear sign of what to expect in the long-term.
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"They have built up enough goodwill that they will withstand this," he added.