A Starbucks employee writes a message on a cup of freshly brewed coffee at a local store in Washington, DC on December 26, 2012. (Getty Images)
NEW YORK (AP) - Starbucks is using coffee cups to jump into the political fray in Washington.
The world's biggest coffee chain is asking employees at cafes in the Washington, D.C. area to write the words "Come Together" on cups for drink orders. CEO Howard Schultz says the words are intended as a message to lawmakers about the damage being caused by divisive negotiations over the "fiscal cliff."
It's the first time employees at Starbucks cafes are being asked to write anything other than customers' names on cups.
While companies generally steer clear of politics to avoid alienating customers, the plea to "Come Together" is a sentiment unlikely to cause controversy. If anything, Starbucks could score points with customers and burnish its image as a socially conscious company.
This isn't the first time the coffee chain is using its platform to send a political message. In the summer of 2011, Schultz asked other CEOs and the public to stop making campaign contributions until politicians found a way to deal with the crisis over the debt ceiling that led to a downgrade in the country's credit rating.
For the latest push, Starbucks is taking an ad in the Washington Post on Thursday showing a cup with the words "Come Together" on it.
The "fiscal cliff" refers to the steep tax hikes and spending cuts set to take effect Jan. 1, unless the White House and Congress reach an agreement to avoid them.
As for whether customers will be confused by the "Come Together" message or understand that it's related to the fiscal cliff, Schultz said in an interview that there's wide public awareness about the negotiations and Starbucks will use social media to explain the effort. The company says test runs at select stores showed service wouldn't be slowed.
Schultz says the message is a way to underscore the damage being done to the "consumer psyche and behavior" by the fiscal cliff impasse.
Although he says Starbucks sales haven't been affected, he points out that Wal-Mart Stores CEO Mike Duke warned that fears over the fiscal cliff could cause Americans to pull back on holiday spending. Early figures have shown a relatively weak shopping season.
As for the negotiations, Schultz isn't taking any sides on the issues of tax increases or spending cuts.