TORONTO (AP) -- BlackBerry maker Research In Motion will kick off a critical, long-overdue makeover when chief executive Thorsten Heins shows off the first phone with the new BlackBerry 10 system in New York on Wednesday.
Repeated delays have left the once-pioneering BlackBerry an afterthought in the shadow of Apple's trend-setting iPhone and Google's Android-driven devices.
Now, there's some optimism. Previews of the BlackBerry 10 software have gotten favorable reviews on blogs. Financial analysts are starting to see some slight room for a comeback.
RIM redesigned the system to embrace the multimedia, apps and touch-screen experience prevalent today. Most analysts consider a BlackBerry 10 success to be crucial for the company's long-term viability, though some doubts remain about the ability of BlackBerry 10 to rescue RIM.