NEW YORK -- Government health officials are launching the second round of a graphic, emotional ad campaign designed to push smokers into kicking the habit.
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The $48 million campaign involves TV, radio, online, print and billboard ads. It's the second year the Centers for Disease Control and Prevention has spent tens of millions to get people to quit smoking. In previous years the agency relied on public service announcements.
Last year's campaign which cost a few million more triggered an increase of 200,000 calls to quit smoking lines. CDC officials believe it prompted tens of thousands of smokers to kick the habit.