CHICAGO-- The toy giant Lego and AMC show Breaking Bad are not affiliated with the Superlab Playset. It comes complete with little drums of toxic chemicals, yellow hazmat suits, and swivel heads with chemical burns. And there's a waiting list.
"I hope people see it as really amplified fan art. I'm a Lego fan. I'm a giant Breaking Bad fan, and I thought it would be cool to see if I could do it," Citizen Brick founder Joe Trupia told 11Alive's Julie Wolfe. His Chicago-based company has been selling customized Legos online for two years.
PHOTO GALLERY| Closer look at meth lab building set
The Superlab Playset comes with "Chemical Enthusiast", a figure with an obvious resemblance to Breaking Bad protagonist Walter White. The AMC show follows former chemistry teacher Walter White (played by Bryan Cranston) as he chooses to enter the world of drugs and crime by making methamphetamines. The Emmy award-winning show is in its final season.
"The beauty about Legos is that you can make anything, configure anything you want. There's nothing stopping anyone from buying Legos at the toy store and concocting something much more objectionable than I would make," he said.
He scoffed at a Daily Mail article titled Outrage as toy company creates 'crystal meth' lab for children. The article, and others like it, has been widely shared on social media. "You're a journalist. You can take the tone of that Daily Mail piece for what it is. They never contacted us. They just extrapolated things that were all off of our website."
Trupia declined to tell Wolfe exactly how many sets they've sold. Just that they're sold out again and there's a waiting list for the next batch. He said they haven't received complaints from Lego nor AMC. He's taken extra steps to let people know Lego is not affiliated with their company. The disclaimer is carried on every single page on their website, and noted below each toy for sale.
"I come from a community of people that are adult fans of Lego. I don't think we've ever explicitly marketed anything towards kids. My own kids have seen it. They have no idea what Breaking Bad is. They're not allowed to watch that show." Trupia said there are no extra security steps to ensure customers are 18 and older because he doesn't think it's necessary.
"While yes, Lego is probably traditionally a children's toy, the response we've gotten from adult fans of both the show and Legos is overwhelming and drowns out the criticism by far," he said. "It's a little tongue and cheek, but no one has had more exposure than my own kids, and they're no closer to creating their own meth lab than they were before."
What do you think? Leave your comments about the Citizen Brick Superlab and Chemistry Enthusiast toy set.