After Apple CEO Tim Cook hit the stage to open Apple's media event in Cupertino, Calif., SVP of worldwide marketing Phil Schiller announced two new iPhones: the iPhone 5C and the iPhone 5S.
PHOTO GALLERY| Check out the specs on iPhone 5C and 5S
RELATED| New phone to include fingerprint-reader
The 5S resembles the iPhone 5, but comes in new color finishes: silver, gold and "space gray." (There's no more "black" iPhone, though the gray one has a black face.) They will start at $199 (and sell up to $399) with a two-year contract, and will be available on Sept. 20.
This phone has had a massive overhaul inside the case, despite its resemblance to its predecessor. It runs the powerful A7 chipset, and runs 64-bit software, for all you nerds out there. It's not only twice as fast as the existing iPhone 5, but it's 40 times faster than the original iPhone, released in 2007.
The other new under-the-hood feature is an M7 chip, a "motion coprocessor" that accesses sensors without waking up main chipset. This will mean more efficient exercise apps and other active/location services.
The 5S battery life is equal or better than predecessor, 10 hours for most activities including video, and 40 hours for music only. The 8-megapixel camera has been redesigned with larger optics and a larger sensor. The "True Tone" flash adapts to lighting conditions better, and provides more natural light.
In video mode, there's a 120-frame-per-second slow-mo mode, and you can even toggle back and forth between slow mo and regular 30-fps shooting within a video.
The 5S has an integrated fingerprint scanner called the Touch ID, which can log you into your phone without a password, and also lets you make purchases in iTunes and provide your password in supported applications with the touch of your finger. Apple integrated the touch sensor into the iPhone 5S's Home button. It's basically a high-resolution camera with a sapphire lens. Apple assures us that the fingerprint ID data will not be stored on any servers or even on your iCloud account.
The cheaper iPhone 5C comes in five colors, and will sell at a starting price of $99 in the U.S. (with a two-year cellular plan). It's "unapologetically plastic," says designer Jony Ive. And the bold colors can be paired with equally bold rubber grip cases to create funkier looks.
DOWNLOAD| 11Alive Mobile Apps