ATLANTA -- This year, for the first time, Macy's at Lenox Square Mall has opted for an artificial, "ecologically friendly and reusable tree" as their Annual Great Tree.
In a release from Macy's on Tuesday, the retailer said it would begin the new tradition which is "consistent with the company's commitment to sustainable business practices."
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The new tree was manufactured by an Atlanta-based company, Christmas Lights, Etc. According to the release, the tree stands about 56 feet tall and will be decorated by 45,000 white and multi-color sparkling LED twinkle lights, around eight miles of light strings and a giant star.
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Also, this year, as opposed to sitting atop the Macy's Men's Store, the tree will be relocated to the parking lot, in between Macy's and Lenox Road, allowing visitors a "more intimate experience" with the tree.
"For more than six decades, generations of families have shared in the beloved tradition of the Great Tree Lighting on Thanksgiving night," said Michael Krauter, Macy's president and regional director of stores. "And they expect this year to be no different."
The store will continue with their annual Great Tree Lighting event which will still be held outdoors in the Lenox Square Mall parking lot from 6 p.m. until 7 p.m. on Thanksgiving Night.
The Great Tree will be on display from Thursday, Nov. 28 through Jan. 1, 2014.
During the 2011 holiday season, the Macy's Great Tree snapped while being lifted onto the rooftop, and the store had to go with a Plan B tree.
And after the 2012 holiday season, the boom broke on the crane lowering the tree Wednesday morning, landing the 60-foot Georgia White Pine on its side smashing into the roof and puncturing a hole in the roof above the Men's Store.
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