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AT&T checkmates T-Mobile in marketshare battle

12:27 PM, Jan 4, 2014   |    comments
(AP file)
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ATLANTA -- The grudge match between AT&T and T-Mobile just escalated.

AT&T wants T-Mobile customers. And the carrier is willing to pay for it.

AT&T, whose wireless division is based in Atlanta, will offer T-Mobile customers $450 per line to switch to AT&T and trade in an eligible smartphone.

The move comes days before the 2014 Consumer Electronic Show in Las Vegas, where T-Mobile is expected to announce a similar move at grabbing AT&T customers.

Ironically, not too long ago the carriers were ready to jump into bed with each other, before regulators scuttled that hookup.

As part of "limited-time offer," T-Mobile customers who switch to AT&T can trade-in their smartphone for a promotion card of up to $250, which can be used toward AT&T products and services.

Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250, AT&T said.

T-Mobile customers receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T NextSM plan, buy a device at full retail price, or activate a device they own.

(Atlanta Business Chronicle)

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