Billboard: U.S./Canada hockey loser gets Justin Bieber

6:08 PM, Feb 20, 2014   |    comments
Photo courtesy of Command Transportation
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The stakes are high in the U.S. versus Canada game on Friday at the Winter Olympics in Sochi, Russia. The winner advances to the gold medal game. The loser, according to one billboard, gets pop star Justin Bieber.

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An electronic billboard in Chicago states, "Loser keeps Bieber." The sign is the word of Command Transportation, a freight broker that has created other sports-oriented buzzworthy billboards.

Bieber hails from Canada, lives in Los Angeles but has been making noise lately about purchasing a home in Atlanta. 

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