ATLANTA -- Months after moving its headquarters to Atlanta, Mercedes-Benz will stamp its name on the city's biggest new project: the Falcons stadium.
On Monday morning, in front of a packed house -- including the likes of Atlanta Mayor Kasim Reed, Georgia Governor Nathan Deal and Mercedez-Benz CEO Steve Cannon -- Home Depot co-founder and Atlanta Falcons owner Arthur Blank announced Mercedes-Benz Stadium.
Along with the official name, it was also announced the naming rights deal would last 27 years, or until 2042.
This is Mercedes-Benz' first major imprint since relocating its headquarters from New Jersey to Atlanta. The $93 million plans for a Sandy Springs location include 800 new jobs.
The new $1.5 billion Atlanta stadium will open in 2017. The venue will also host Atlanta's new MLS team, the NCAA Final Four, and college football playoffs. Premier Partnerships had been pursuing a 30-year deal for naming rights.