ATLANTA -- Shawn Keefe and his family bought bricks during a fundraiser by the Ashford Park Education Foundation to pay for beautifying the front of the school.
Now there's a bigger goal: an outdoor classroom amphitheater project to replace an unusable one behind the school.
"It's wooden railroad ties that's rotted out," Keefe said. "It's more of a hazard."
The project will cost $100,000. That's pretty steep, but the amphitheater is the first project for a brand new online crowd-funding firm called URUUT.
"If enough people come together, then a project will get funded, regardless of the dollar amount," said URUUT founder Mark Feinberg.
URUUT connects non-profits with individuals, businesses and foundations who pitch in whatever they can to help reach a common fundraising goal.
So far, it's working -- since launching in July, URUUT has snagged 157 individual project donors and 25 corporate sponsors who have raised more than $82,000. That includes a $35,000 platinum-level sponsorship from Ed Voyles Honda and two silver sponsors: Brookhaven Orthodontics and Wood Partners.
What do donors receive in return?
"Recognition needs, branding needs," Feinberg said. "They get a logo right on the project page."
They also get to give back to the community.
"People that live in this community, but don't have children in this school -- they still have a vested interest in this community," Keefe said. "And the stronger we can make our school, the stronger the community."