SAN FRANCISCO. -- Twitter is reportedly launching a new app focused on live streaming NFL and MLB games.
Facing stiff competition from competitors like Facebook Video, Twitter is changing its moniker. No longer is the social media platform what it once was. Instead, the company is aiming to become the next live video broadcaster that you tune into.
Now available on the Xbox One gaming console as well as Apple TV and Amazon Fire devices, Twitter’s new app brings together streams of NFL and MLB games.
The sports based streams join Twitter’s already prevalent video sources including Vine for short comedy clips and Periscope for life streaming. Twitter has also struck a deal with the Pac-12.
Twitter beat out many competitors including Facebook for live streaming rights to Thursday night NFL games, reports The New York Times, paying roughly $1 million a game to let the league handle ad sales . To get an estimate of how lucrative the opportunity is, each NFL game garnered an average of 13 million viewers.
Engadget reports that Apple TV users will have a bit of an advantage when it comes to streaming. Highlight clips will be embedded in tweets related to the subject matter. Said videos will have been edited beforehand to capture the most prominent action. Public commentary will also play a big part of the whole deal as they run in conjunction with the video.
This comes about a week ahead of the company also changing up tweet formatting. Longer tweets are coming on September 19th writes The Verge. Photos, videos and polls along with a few other things will no longer count towards the 140 character limit.