Opening of Boulevard East doubles the size of Avalon

ALPHARETTA, GA. - Avalon, a mixed-use community in Alpharetta, doubled in size with the opening of Boulevard East.

It includes 20 new retailers and restaurants, 276 luxury homes and a 224,000-square-foot office tower.

“This is a fulfilling milestone for our team of ExperienceMakers, who have worked so hard to bring to life a truly revolutionary, experience-driven community,” said Mark Toro, managing partner at North American Properties (NAP). “Avalon has redefined the industry standard for suburban, mixed-use development, and Boulevard East cements its status as the Southeast’s premier ‘urbanburb’ – a shining example of what happens when a developer, City and community come together to create something new and innovative.”

Boulevard East brings 1,000 jobs to Alpharetta, and several office tenants to the 95 percent committed 8000 Avalon office tower.

8000 Avalon anchor Microsoft, Spaces by Regus, Balbec Capital, Chemence Medical and LS Retail will begin their relocation efforts in the coming months.

Boulevard East will also welcome 350 new residents to Avalon. 

In January 2018, The Hotel at Avalon will open its doors to provide a luxury hotel and conference center option for the  North Fulton market, Alpharetta’s Fortune 500 companies and over 600 tech companies. 

The $112 million Autograph Collection hotel and conference center, which topped out on April 12, is the result of a public-private partnership between Stormont Hospitality Group, NAP and the City of Alpharetta, with additional assistance from the Development Authority of Fulton County and the Alpharetta Convention & Visitors Bureau.

Fifth Group Restaurants will open South City Kitchen Avalon in a street-level space at the hotel early next year. Starbucks is also slated to open in January with the hotel.

The Alpha Loop path, the suburb’s version of the Atlanta BeltLine, will run through Avalon in front of the hotel, connecting Avalon to downtown and other area amenities like the Big Creek Greenway. 

“The opening of Avalon in 2014 was a sea change in our community with respect to bringing a new lifestyle option to Alpharetta; one that brought with it the idea of emphasizing the creation of experiences within a commercial setting and raised the bar for mixed-use placemaking, not just in Alpharetta, but throughout our region,” said Alpharetta Mayor David Belle Isle. “The opening of Avalon’s Boulevard East continues that tidal movement that is raising the bar for quality of life in Alpharetta.”

NAP hosted Savor + Celebrate on April 12. It was a ticketed black-tie event that raised $100,000 for local non-profit City of Refuge. NAP matched the gift, bringing the total contribution to $200,000. 

The retailers now open at Avalon are: Apple, Brooks Brothers, Urban Outfitters, Scout & Molly’s, Levi’s, Williams Sonoma, Hammer Made, Boogaloos, Lucky Brand, Pottery Barn, South Moon Under and Boardroom Salon for Men. Restaurants include: Barleygarden Kitchen and Craft Bar, District III, Jeni’s Splendid Ice Creams, Chick-Fil-A, Rumi’s Kitchen, MF Bar and Brine Seafood Shack.

© 2017 WXIA-TV


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