Rather than cutting a ribbon, Sarah Blakely's team cut tied-together Spanx! to celebrate their opening in terminal E.
ATLANTA -- Atlanta billionaire Sara Blakely has been running in and out of Hartsfield-Jackson Atlanta International Airport for 15 years promoting Spanx!, and now her popular shapewear will be sold in the airport itself.
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Rather than cutting a ribbon, her team cut tied-together Spanx! to celebrate their opening in terminal E.
The company headquarters is now in Buckhead, but she first operated out of her rented Virginia Highland apartment.
A fax machine salesperson by day, she invested $5,000 and convinced Neiman Marcus in Buckhead to be the first to sell her product.
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Business took off when Oprah called Spanx! one of her favorite things in 2000.
Earlier this year, Blakely was named Forbes' youngest female self-made billionaire.