Microsoft opened Georgia's second retail store at Perimeter Mall on May 31, 2014. More than 1,300 guests attended the grand opening event. The store opening kicked off with a bang as Microsoft gave more than $1.2 million dollars in technology grants to local non-profit organizations including the Georgia Aquarium, The Center for Working Families, The King Center and TAG Education Collaborative, Inc.
As part of the grand opening activities, Microsoft sponsored a special performance by Grammy award-winning Macklemore & Ryan Lewis later that day. Customers that attended the grand opening ceremonies on Saturday had a chance to win giveaways and receive free tickets to the special performance by Macklemore & Ryan Lewis.