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(WXIA) -- Wednesday is National Cheesecake Day, and the Cheesecake Factory is recognizing the much-celebrated holiday with a selfie contest.

Customers who post photos with the hashtag #SayCheesecake will be entered in the contest. Preregistration is required; visit cheesecakefactory.com for more information.

The contest runs July 30 and 31. The public can vote for the best photos Aug. 4-10.

One grand prize winner will receive $4,000, while nine first place winners will get $100 eGift Cards.

The Cheesecake Factory will also offer half-price slices of cheesecake July 30 and 31.

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