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ATLANTA -- Four decades ago, the lush northeast Georgia mountains were introduced to the world in the hit film Deliverance.

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Communities along the Chattooga will celebrate the film's40th anniversary this weekend at the first ever Chattooga River Festival.

Though many in the region still bristle atDeliverence's portrayal of locals as uneducated, toothless hillbillies who sodomize visitors from the big city, the film helped create the $20 million rafting and outdoor sports industry along the Chattooga River, which splits Georgia and South Carolina and was the fictional Cahulawassee River in the movie.

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What's more, this year alone, multiple movies have filmed in the area because of the natural beauty first seen in Deliverance, including next year's Killing Season with Robert DeNiro and John Travolta.