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WXIA -- Art Ginsburg, the delightfully dorky television chef known as Mr. Food, has died at his home in Weston, Fla.

Ginsburg, who was 81, enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good!" He was diagnosed with pancreatic cancer just over a year ago and died Wednesday. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.

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Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.

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