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ATLANTA -- In the Neonatal Intensive Care Unit at Scottish Rite, every little patient has a customized blood pressure cuff.

The babies also go through stacks of preemie diapers so small they fit in the palm of your hand.

It's expensive care that's getting a boost from anew website run by the Children's Miracle Network.

"We're excited because it really gives you an opportunity to designate where you want your charitable gift to be used at the hospital," said Sharon Robinson, Manager of the Children's Miracle Network program at Children's Healthcare of Atlanta.

GiveMiracles.org is described as a crowd-funding site.

Once you select Children's Healthcare of Atlanta, you'll find a range of financial needs from emergency care to therapy equipment to preemies.

"You can go online and choose the amount you'd like to support," Robinson said. "You can ask friends and family to join in and create a page togetherto go in together and buy a piece of equipment for the hospital."

"By choosing to help fund and put $30 to $50 to $2,000 toward the purchase of equipment, you're helping thousands of kids," she added.

A pediatric wheelchair is one item that's already been fully-funded with more than$1,000 in donations.

Preemie diaper donations start at $20. A case of 360 diapers is $170.

The fundraising campaign will continue through the holidays, ending on December 31.

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