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ATLANTA -- Atlanta Police have posted video on YouTube of a robber targeting businesses in Buckhead, Midtown, and Brookhaven in hopes of getting a break in the case.

The suspect is described as 5 feet 8 inches or 5 feet 9 inches and in his mid to late thirties.

Atlanta Police say they've linked him to at least seven robberies, but believe the number could be as high as 10. Many of those crimes were caught on video surveillance.

In every robbery, the suspect approaches the cashier like he's going to buy something, but then shows a gun and demands the cashier put money in one of the store's plastic bags.

There are some small differences in each crime, and police say he changes his clothing between robberies.

According to police reports, during a Jan. 1 robbery of a CVS Pharmacy, he told the clerk "Come on, don't you know this is a robbery? Give me all that."

At the Walgreens on Jan. 6, he had a basket full of items he tried to buy with a pre-paid debit card. When it didn't go through, he came back hours later and robbed the store of those items and money.

When he robbed the CVS again on Jan. 18, his parting words to the cashier were, "Feliz Navidad."

During the robbery at a Subway he didn't hang up his cell phone, just showed the gun and demanded money before resuming his conversation. That cavalier attitude was caught on camera.

"He is very casual. He's not nervous at all," Sgt. P. Spann told 11Alive News. It's why police believe he's likely committed robbery before.

The suspect has been armed in all of the robberies, but no one has been injured. CrimeStoppers is offering a reward for his capture. Anyone with information is urged to call (404) 577-TIPS.

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