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(USA Today) -- Avondale Estates-based Paste magazine has gone through a number of reinventions, namely a transition from print to digital in 2010.

The publication has always focused on good music, but these days it covers all facets of pop culture, from TV to film to viral videos. For fans with discerning (and non-gossipy) taste, it just launched a weekly members-only digital magazine that resembles to the old print version.

To see it, head to Paste.com. I loved the recent issue with Nick Offerman on the cover -he even wrote a song about it - andthe new issue highlights International Women's Day (that's March 8) by interviewing several world-changing ladies.

You can read much of the content for free, but membership ($2.99 per month) gets you access to a free music sampler, thousands of concert videos and more. The mag is also designed to look especially sweet on the iPad.

If you wanna poke around, maybe start with recent features aboutJohnny Marr andOlivia Wilde (packaged with a good Kimya Dawson song), or reviews of the latest eps of The Walking Deadand Enlightened. New issues are posted Tuesdays.

Per usual, Paste will have a big presence at South by Southwest. Here's a look at the lineup.