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ATLANTA -- After she became the victim of a theft near Piedmont Park, CNN anchor Carol Costello is bringing attention to the growing trend known as "apple picking."

That's the term used by some police forces to describe what happens when thieves take advantage of unsuspecting Smartphone users. They sneak up behind someone talking on their phone, snatch it right from their hand, and run. Then they wipe the phone's data and sell it for hundreds of dollars.

Costello said in retrospect, she shouldn't have fought back the way she did. Her hair was pulled as the thieves ran away laughing.

"I felt no fear at the time, I was just angry," Costello said on her Facebook page. "Now I'm angry, shaken and sad. What a lousy life those kids have ahead of them."

Police say the only way to prevent the snatching thefts is to be aware of your surroundings when you're using your phone. Mayor Kasim Reed said he was not pleased with the perception that crimes like these were rising.

"I take it extremely seriously and things I've said I take seriously I do something about," Reed said.

The mayor said he was planning a major initiative to fight crime in the city, but did not elaborate on what it would be.

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