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The Community Foundation for Greater Atlanta and United Way of Greater Atlanta are pleased to announce the debut of "The Philanthropy Store" as part of Junior Achievement's Discovery Park. The Philanthropy Store will be revealed during the opening celebration for Junior Achievement's Discovery Park scheduled from 10AM - noon, August, 20th.

11Alive is proud to partner with the Atlanta Community Foundation and United Way of Greater Atlanta. 11Alive produced the Philanthropy Video playing in the Philanthropy Store at the Junior Achievement Discovery Center and Biz Town. Middle school children from across the Atlanta area will see the video and learn about doing good in the community. In addition, the Philanthropy Video will air on WXIA-TV,11Alive on Saturday mornings during NBC Kids Programming.

The Philanthropy Store is a joint venture between The Community Foundation for Greater Atlanta and United Way of Greater Atlanta. "The Community Foundation for Greater Atlanta and United Way of Greater Atlanta regularly partner with each other on initiatives, events and other opportunities that focus on philanthropy," said Alicia Philipp, president of The Community Foundation for Greater Atlanta. "We often work together on projects to increase our metro Atlanta region's understanding of and participation in philanthropy as a key way to improve quality of life in our region. When Donna Buchanan (COO for United Way of Greater Atlanta) and I learned there was an opportunity to build a philanthropic component into Junior Achievement's new financial park for 6th, 7th and 8th graders, we knew we wanted to be the ones making that happen."

The result of this latest collaboration between The Community Foundation for Greater Atlanta and United Way of Greater Atlanta is The Philanthropy Store, which is housed in Finance Park. Finance Park is one of two financial "parks" located in the Discovery Center. Finance Park is for 7th and 8th graders and focuses on teaching them about the importance of personal budgeting based on a range of "life scenarios" assigned to each student during their day at the park. Students must visit all 18 "stores" located in Finance Park and figure out how to budget for all of their needs based on their given life scenario.

The Philanthropy Store is literally one-of-a-kind and is unique to Junior Achievement and its Discovery Centers, which are located in other cities across the country.

In Atlanta's Discovery Center and Finance Park, each student is required to give a percentage of their "monthly income" as defined by their assigned life scenario to philanthropy. The Philanthropy Store defines philanthropy as the giving of time, talent or treasure and asks the students to select and to "vote" for one activity from each of these three categories that they will do. Students may then visit The Philanthropy Store throughout their day at Finance Park to see which philanthropic activities students are voting for. Examples of philanthropic activities the students can vote on include gifts of time, talent or treasure that are geared towards 7th and 8th graders. Options include such activities as volunteering at a local animal shelter with friends and family (time); teaching a senior citizen how to use technology and social networking like Facebook (talent); and giving money to a nonprofit organization that helps children who have cancer (treasure).

According to Buchanan, "It is our hope that through this early exposure to philanthropy and by seeing examples of things they can actually do now that are philanthropic, we will get new generations of young people and their families active in helping their communities now and throughout the rest of their lives."

Philipp echoed, "We have the opportunity to impact 30,000 young people from the Atlanta Public School System, Fulton County and DeKalb County each year. We want the students to know they don't have to be a senior citizen or a millionaire to be a philanthropist. They can do things right now that will help make the greater Atlanta region even greater through their own gifts of time, talent and treasure."

The Community Foundation for Greater Atlanta and United Way of Greater Atlanta also have a presence in BizTown, the second park located in the Discovery Center. BizTown is for 6th graders and students learn how to apply, interview, work and maintain a job plus what is required to run a town. Part of this lesson for those students assigned the positions of "business owners" is a small monthly contribution to philanthropy on behalf of their business. The Community Foundation for Greater Atlanta and United Way of Greater Atlanta are the two nonprofit organizations highlighted as a part of corporate philanthropy in this day-long simulation.

The Philanthropy Store was made possible thanks to the generous donations of time, talent and treasure of Ashley Helton Design, Certified Finishes, Corporate Environments, InterfaceFLOR, OFS Brands, Rule Joy Trammell + Rubio, LLC, Standard Press, WIT Contract and WXIA-TV 11 Alive.

The Community Foundation for Greater Atlanta connects donors, nonprofits and community leaders to strengthen the Atlanta region through philanthropy. We do this by providing quality services to donors and innovative leadership on community issue. Last year The Community Foundation awarded an estimated $83 million throughout 23 counties in the greater Atlanta region. For more information please visit www.cfgreateratlata.org.

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