(USA Today) -- During halftime of the Sunday Night Football game between the Washington Redskins and the Dallas Cowboys, NBC announcer Bob Costas took the microphone and delivered a talk on how he believes the Redskins' name is an "insult" and a "slur."
Costas began by saying he didn't believe anyone in the Redskins organization had any ill-will towards Native Americans, which we doubt few people would argue. Then Costas discussed the difference between the Redskins' name and other teams like the Braves, Chiefs and Warriors, and closed by making it clear: He believes the Redskins should change their name.
Here is the full transcript of his speech:
With Washington playing Dallas here tonight, it seems like an appropriate time to acknowledge the ongoing controversy about the name "Redskins."
Let's start here. There is no reason to believe that owner Daniel Snyder, or any official or player from his team, harbors animus toward Native Americans or wishes to disrespect them. This is undoubtedly also true of the vast majority of those who don't think twice about the longstanding moniker. And in fact, as best can be determined, even a majority of Native Americans say they are not offended.
But, having stipulated that, there's still a distinction to be made. Objections to names like "Braves," "Chiefs," "Warriors," and the like strike many of us as political correctness run amok. These nicknames honor, rather than demean. They are pretty much the same as "Vikings," "Patriots," or even "Cowboys." And names like "Blackhawks," "Seminoles," and "Chippewas," while potentially more problematic, can still be okay provided the symbols are appropriately respectful - which is where the Cleveland Indians with the combination of their name and "Chief Wahoo" logo have sometimes run into trouble.
A number of teams, mostly in the college ranks, have changed their names in response to objections. The Stanford Cardinal and the Dartmouth Big Green were each once the Indians; the St. John's Redmen have become the Red Storm, and the Miami of Ohio Redskins - that's right, Redskins - are now the Red Hawks.
Still, the NFL franchise that represents the nation's capital has maintained its name. But think for a moment about the term "Redskins," and how it truly differs from all the others. Ask yourself what the equivalent would be, if directed toward African-Americans, Hispanics, Asians, or members of any other ethnic group.
When considered that way, "Redskins" can't possibly honor a heritage, or noble character trait, nor can it possibly be considered a neutral term. It's an insult, a slur, no matter how benign the present-day intent. It is fair to say that for a long time now, and certainly in 2013, no offense has been intended. But, if you take a step back, isn't it clear to see how offense "might" legitimately be taken?
A text-to-vote poll was taken on 11Alive after Costas' statements, and only 16 percent of those who responded agreed with Costas. A whopping 84 percent disagreed, many of them strongly punctuating their opinions on 11Alive's Facebook page.