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MARIETTA, Ga. -- Food Network star chef Alton Brown who makes his home in Marietta, and who is known for his numerous bow ties, is launching his own line of jaunty neck wear.

The line of bow ties, which is being offered by men's accessory label hook+ALBERT, go on sale Monday.

The bow ties have names that include: Tartan Sauce, Midnight Jam, and The Salmon Hunter.

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The price listed Monday on the website is $65.

Brown told BuzzFeed.com he started wearing bow ties about six years ago after he spotted "this sweet yellow bow with blue monkeys in a menswear shop in Oxford, Miss."

He said he likes them because they stay out of the way while cooking, and because they are fashionable. "It takes a certain rakish confidence to pull it off, and I like being that guy," Brown said.

Brown said he stopped counting his own bow ties after he had collected about 200.