The Bestie Boys song "Girls" includes lyrics "Girls to do the dishes, Girls to clean up my room, Girls to do the laundry". Not exactly a "girl power" song. It makes today's viral video all the more alluring.

GoldieBlox is the toy company behind the video with 3.6 million views. The CEO is Stanford engineer Debbie Sterling. She points to a study by Total Engineer Worldwide stating 89% of engineers are male. Only 11% are female.

The company sells interactive books starring a young girl inventor and clothes touting "More than Just a Princess". The website explains their motivation: "In a world where men largely outnumber women in science, technology, and engineering . . . some girls lose interest as young as 8."

Sterling says she's obsessed with the notion of "disrupting the pink isle" in toy stores.

The viral video is a remake of the Bestie Boys song "Girls". It shows a group of young girls using their pink toys to make a massive Rube Goldberg machine. The over-engineered machine eventually performs its final simple task: switching the TV off a commercial showing three girls dressed as princesses.

Lyrics of GoldieBlox song:

You think you know what we want, girls.
Pink and pretty it's girls.
Just like the 50's it's girls.

You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we'll grow up like them... false.

It's time to change.
We deserve to see a range.
'Cause all our toys look just the same
and we would like to use our brains.

We are all more than princess maids.

Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that. Girls.

That's all we really need is Girls.
To bring us up to speed it's Girls.
Our opportunity is Girls.
Don't underestimate Girls.


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