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(WXIA) -- Seahawks fullback Derrick Coleman is the first deaf offensive player to ever play in the NFL. After not being drafted in 2012 despite a stellar career at UCLA, Coleman made the Seahawks this season. In his first game with the team, he had 3 catches for 30 yards, and he also caught a touchdown pass against the Saints in the Monday Night Football game on December 2nd.

A new ad out from Duracell tells his story of struggle under their motto "Trust the Power Within". It opens up with a scene of Coleman running onto the football field. It goes silent and turns to a shot of him as a child.

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His voiceover reads: "They told be it couldn't be done. That I was a lost cause. I was picked on and picked last." It shows a scene of him watching the 2012 draft, and not getting picked up. People told him to give up. "But I've been deaf since I was three, so I didn't listen." The ad ends with Coleman running onto the football field. "A lot of people are cheering now."

Five days after the ad was posted on YouTube, it had 3.8 million hits.

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