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ATLANTA -- The Atlanta Falcons have selected Legends Global Sales to oversee premium and season ticket sales at the team's new stadium scheduled to open by the beginning of the 2017 NFL season.

"Legends has a proven ability to tailor stadium seating options and amenities to serve the needs and desires of the local market," Falcons EVP - Chief Marketing & Revenue Officer Jim Smith said in a statement. "We look forward to partnering with the group as we work to finalize our offerings and begin the new stadium sales process later this year."

The Falcons said New York City-based LGS "will be responsible for all aspects of the sales strategy and execution for luxury suites, as well as for premium club seat and season ticket sales, including staffing, training, product creation and marketing."

The team added that LGS "is also collaborating with 360 Architecture on the innovative stadium's premium and club spaces, as well as on the layout and design of a state-of-the-art sales preview center, which will include an interactive online sales experience."

LGS said its Falcons project team will be led by Mike Drake, "who as a key member of LGS's executive team helped oversee the suite, club and season ticket sales for the San Francisco 49ers' Levi Stadium project over the last three years."

The company said a 25-20 sales staff team will be hired. Suite sales are expected to begin in mid-2014, with club and season ticket seat sales following in the ensuing years. Current premium seat owners and season ticket holders will be given the first opportunity to view and select seating in the new stadium, the Falcons said.

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