ATLANTA -- Money is what drives big time statewide political campaigns, and the reason for that is television advertising. The GOP candidates for US Senate have run TV commercials in abundance across Georgia-- with mixed results, according to the polls.
Rep. Jack Kingston has spent generously on political advertising at WXIA-TV, according to public records made available on the Federal Communications Commission's website. No senate candidate has bought more advertising at WXIA than Kingston -- airing 428 commercials since the end of February.
But all that spending has only bought Kingston a nail-biter of a race. Although Kingston tops the TV advertising, 11Alive's poll last week showed him at 19 percent -- fighting in the #2 spot to make the runoff.
Records show Karen Handel at the bottom of our TV advertising list -- yet our poll showed her statistically tied for second in the GOP race at 16 percent of the GOP vote.
David Perdue is a contender for the nomination largely because of his TV presence. But records show he's the #3 buyer of advertising at WXIA -- yet he led last week's poll with 27 percent.
Rep. Phil Gingrey appears to be getting the least for his money. He has the second largest TV presence, but is number four in our poll, at ten percent of the GOP vote.
Records show that Rep. Paul Broun has bought no TV advertising at WXIA in 2014. Our poll showed him tied with Gingrey at 10 percent.
The upshot is that TV has been a mixed blessing at best for Gingrey and Kingston and is hardly a factor at all for Handel. But it's been essential for Perdue.
You can look up political spending at any TV station America by going to fcc.gov
Follow Doug Richards on Twitter @richardsdoug